The Beatles And How They Changed Music free essay sample

Essay, Research Paper The Beatles Rise to Stardom The Beatles are a legendary set that underwent legion alterations over the old ages. They rose from a small English set to the most celebrated stone and axial rotation set in the universe. During the 1960? s, the Beatles used war and drugs as dominant subjects in their music. They brought a whole new position of world to the American civilization. In the early old ages, The Beatles struggled with set rank. Ultimately, the set? s concluding members were John Lennon, Paul McCarthy, Ringo Starr and George Harrison. In 1957, John Lennon decided to compose a set, neer anticipating to go the greatest stone set of all clip. John experienced many set names and members such as: ? The Blackjacks? , ? The Quarry Men? , ? Johnny A ; the Moondogs? , and? Silver Beetles? . Pete Best was a impermanent drummer that was subsequently replaced by Ringo Starr. Rod Davis was a old banjo participant who failed rapidly. John Lennon collaborated the name, The Beatles, after? holding a vision when he was 12 old ages old. A adult male came to him with a fire pie and said unto them? From this twenty-four hours on you are The Beatles with an Angstrom? ? ( Detecting Biography 3 ) . At this clip The Beatles were looked down upon in Liverpool, the grass roots of The Beatles, while non responding good to rejection they were determined to go Liverpool? s top set ( Detecting Biography 3 ) . A local record shop director noticed and paid close attending to the set. He would subsequently be The Beatles director, known as Brian Epstein. Brian arranged an hearing with Decca Records. The turnout was devastational? the caput of Hahn and Donald Decca Records told The Beatles director, ? Guitar groups are on their manner out Mr. Epstein? ( Shotton 73 ) . The Beatles did non allow that halt them a few months subsequently they received an hearing with Parlophone Records. George Martin with Parlophone Records signed The Beatles in the mid-1960? s. ? Love Make Me? was their first individual released on October 5, 1962. ? Please Please Me? topped the British charts in 1963. Please Please Me stayed at the top of the British charts for 30 hebdomads, set uping the group as the most popular stone N? axial rotation set of all time seen in UK ( shotton 78 ) . Each individual created by The Beatles sold over a million transcripts in the UK. As clip went on The Beatles were turning quickly as composers and musicians, every bit good as famous persons, looking on the highest rated Television show in Britain, ? Sunday Night At The London Palladium? . Beatlemania was shortly to strike everyplace. ? Beatlemania broke out in the British Isles in 1963, the group generated crazes at all of their public visual aspects, musical or otherwise? ( legends2 ) . In 1964, The Beatles conquered the biggest record market, America. Capitol Records heard? I Want To Keep Your Hand? and took advantage of the chance. The Beatles appeared on? The Ed Sullivan Show? in February of 1964. They were a knock it was a public presentation heard around the universe. ( Detecting Biography 5 ) . Calendar months subsequently The Beatles ranked top five best singles in the United states and Brittian. The Beatles besides touched Americans in other facets than merely playing vocals on records. America was continuously mourning the decease of John F. Kennedy and The Beatles revealed American civilization through music ( Shotton 97 ) . Americans need joy and exhilaration to construct up the economic system. Rock n? Roll had died in America until The Beatles Hahn and Donald showed them how to dance once more ( shotton 99 ) . The Beatles toured America for the first clip in 1964. Touring America meant going state-to-state with 1000000s of fans following to be involved in Beatlmania. ? A Difficult Days Night? and? Help? were two gesture images produced by The Beatles. The Beatles performed in forepart of 50000 fans at the Shea Stadium in New York ( Corbin 189 ) . Lennon provinces to the imperativeness, ? The Reason why childs are so brainsick is that cipher can confront the duty of conveying them up. Not even jesus? ( Corbin 194 ) . John had to apologise several times to the imperativeness, there became anti-Beatles and decease menaces became more common. Brian Epstein died in August 1967 due to drug overdose. Thingss would finally fall apart for The Beatles ( The Beatles3 ) . The set went on to movie two more movies, ? The Charming Mystery Tour? and? Yellow Submarine? , dedicated to Brian. Outside involvement and avocations started impacting the personal involvement in the set. In 1964, The Beatles began experimenting with marihuana and subsequently used tonss LSD. The behind the scene statements went public and concern agreements failed. The Beatles last concert played was at Candlestick Park in San Francisco on August 29, 1966. The Beatles broke out with the album originally titled Get Back but later became known as Let It Be, in 1969 ( Detecting Biography 11 ) . Each set member continued on with his or her personal lives outside of The Beatles. George Harrison and Paul McCartney? s dissensions resulted in George go forthing the set. George returned for the concluding album Abbey Road in 1969. The Beatles gave their last public visual aspect on top of the Apple edifice on January 30, 1969. Each Beatle went down the way of individualism, all still bring forthing music and inciting the peace motion. John Lennon, the laminitis of The Beatles, is one of the Hahn And Donald most influential person in the music industry. John married Cynthia Powell in August of 1962 and became the male parent of Julian. Merely a few old ages subsequently Cynthia realized, ? John was unsmooth, ready and non her type at all, but had an resistless character? ( legend2 ) . Soon after John re-married to Yoko Ono in November of 1966. John released his solo album Imagine in 1970. Imagine spoke for John as in depicting his dream and sent his message across to hearers ( Corbin 214 ) . John performed a charity concert in Madison Square on August 30, 1972 to back up the mentally disabled. This concert ended John? s experience with the Plastic Ono Bans. John and Yoko separated in 1973 due to the imperativeness and changeless battles they had gone through. John went to Los Angeles and became a rummy and a frenzied sedative ( Corbin 217 ) . After being entirely for some clip, John realizes he loves Yoko and they have a boy, Sean. John subsequently released another album, Double Fantasy, in 1980. John had begun work on his following album, ? Milk and Honey? , when he was shot in forepart of his flat composite in New York. He died at the age of 40 in the Roosevelt Hospital on December 8, 1980 ( Corbin 267 ) . John Lennon created The Beatles and made music that influenced the full universe. John Lennon was a leader non a follower, he stuck to his beliefs and stood by people? s rights ( Shotton 216 ) . He touched the psyches of many persons and can neer be replaced. His parts in the music industry will populate on in memory for many more coevalss to come. Legend is merely a obscure word to depict The Beatles and John Lennon. The Beatles wanted peace, love, and felicity and they gave it non merely to Britain but besides to the universe around them. Their music touched everybody? s lives and gave a new significance of felicity to America.

Theatre History essays

Theatre History essays Throughout history, religion has played perhaps the most important role in the influence of cultural and societal trends. The ethics and values that a society holds dear are a direct result of the faith that binds that society together. Faith is something that governs, something that punishes, and when in jeopardy, it is something that people dont mind fighting over. Faith is a reflection of many things. Like literature, theatre has proven to be a reflection of faith. Both theatre and faith share common ground-they are both art forms of emotion, self-expression, and self-discovery. Faith influences society and society looks for an outlet of expression. Society often finds that outlet in theatre and despite restrictions, theatre has always had a way of outlining the best and worst of a societys faith. Before the widespread growth of Christianity over the last 2000 years, a majority of the world was polytheistic. In the Abydos Passion Play, possibly the earliest surviving evidence of theatre existence, Osiris, son of the supreme god, Geb, is murdered in a jealous rage and then later resurrected. After his resurrection, Osiris is unable to live on earth and goes on to live in the afterworld, judging the souls of others (8). This story strongly resembles the Christian passion play and although there is no definite proof that it was ever actually acted out in theatrical form, just the story itself and what it could possibly imply is enough to make one uneasy (9). The fact that the Abydos story is so much like the passion of Jesus Christ is interesting considering that they are separated by 2500 years and take place under totally opposite cultural roofs. This coincidence supports the notion generally agreed upon by most theatre scholars that as a social barometer, theatre has al ways been one step ahead of societal trends. As a twenty- first century Christian, it would appear that the theatre of ancient Egypt has h...

Social work Movie Review Example | Topics and Well Written Essays - 250 words

Social work - Movie Review Example Doing so will provide equal benefits to children from varying backgrounds. Liberals believe that only money matters when it comes to education. Hence, school choice is a conservative idea, and not a liberal idea. 4. Harlem Success Academy expansion in the public zone is protested against because some unions, like ACORN, do not want underprivileged youth to get better education through charter schools; since for these unions, such schools are only meant for white advantage elites who protect their money through these charter schools. There are also adult interests for jobs and union rules that are obstructing Harlem Academy expansion. 5. Public education is a â€Å"social welfare† issue according to the film, since it provides educational opportunities to children from all kinds of socio-economic, racial, and ethnic backgrounds. It is not intended only for the elite class. Public education is also affordable for low income

Analysis of The Warning vs. The Untouchable Movie Review - 1

Analysis of The Warning vs. The Untouchable - Movie Review Example He stars Mrs. Brooksley Born, a lawyer who had been friends with Hillary Clinton before the Clinton Administration. Due to this friendship, Hillary had hoped to see her friend appointed as Attorney General once Clinton was elected president. Unfortunately, her attempts failed and she could only secure Born head of the Commodity Futures Trading Commission, CFTC. It is this position that Mrs. Born becomes important in warning people about the impending collapsing of the US economy. On the other hand, the film documentary The Untouchables is produced by Martin Smith is an investigative film that provides viewers with the insight of the prevailing lack of justice regarding Wall Street executives. Similar to the film the warning, Martin exposes the inefficiency of the judicial system to prosecute Wall Street executives who permitted in illegal trading of mortgage-backed. This, together with the crisis in the derivative market catalyzed the deterioration of the economic situation in the US in 2008. In the documentary, Martin explains the unregulated issuance of expensive home loans to a growing number of borrowers. In the film, he constantly criticizes the Wall Street official for selling bad mortgages to borrowers. He says that it is due to this fact that the economic collapse in 2008. He adds that this phenomenon led to other adversaries on US citizens. Some of these include the millions of people who lost their houses as well as the massive laying down of labor ers in the country at the time. In another part of the interview, Steve describes how the subject caused a sink in demand for goods and services. This, as he explains, had an immense impact on most industries of the country. The adverse effects associated with this would be a decline in national production which led to the inevitable laying down of workers.

Music of Latin America # 4 Essay Example | Topics and Well Written Essays - 750 words

Music of Latin America # 4 - Essay Example itional instruments used for all their shamanistic rituals are the violin (sekeseke) drums (ehuru) deer- bone flute (muhusemoi) and huge rattle called ‘hebu mataro’ which is considered to be the most important of them. The spiritual significance of these instruments especially the rattle is to restore health to a very sick person. Ceremonial songs considered to be magical are sung by religious leaders and elders signify protection and healing. The Warao lullabies are melodic rhythmic patterns which signify their cultural beliefs and way of life. These songs are very important to teach their children the Warao culture and tradition and make them more familiar to their environment. One of the traditional Shamanistic rituals in Warao is wailing of women when someone dies. During this ritual, the corpse is placed in a hammock and a mourner sits beside it. The other mourners radiate from this point around the body and start wailing in a semi – spoken and semi- musical voices. (Briggs, Charles L. 1993) They lament about fate wailing and singing alternately. Almost about 20 women wail simultaneously and this could go on for a period of about 30 to 40 minutes and the entire experience is a cacophony because it is not done together. (Briggs, 1992b) The musical culture of the Warao tribes living in the Orinoco Basin developed and took shape as they travelled through the rainforests for their work. The songs were made up on the spot and comprised mostly of important occurrences and incidents in their lives. Many of their songs were religious in nature as they invoked the blessings of the spirits. They had separate songs for every occasion. They had songs for births, lullabies, dances, cutting down trees, deaths, coming of age, marriage, healing and protection and also for the election of their political and religious leaders. Shamanism seems to be the centrifugal point around which the musical culture of the Warao’s revolves. Music finds its way into every aspect

Kfc Kentucky Fried Chicken In Nigeria

Kfc Kentucky Fried Chicken In Nigeria KFC Corporation, or KFCÂ ®, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. The peculiar history of KFCÂ ® Kentucky Fried Chicken started between 1952 and 1964 when Colonel Harland Sanders (born on September 9, 1890), a politically appointed Kentucky colonel convinced the owners of 600 restaurants in multiple states to pay him a nickel for every chicken they prepared using his secret recipe seasoning. The seasoning is a blend of 11 herbs and spices and sold with his name on it (kfc 2010). In 1964 The colonel as he was popularly called sold the franchise system to John Y. Brown and his business partner Jack Massey for only $2 million. In 1966 Brown and Massey took their company public and increased efforts towards system development with the help of franchisees and Sanders himself who was a marketing icon by all rights, owing to his entrepreneurial success story and image. The company was listed on the New York Stock Exchange on January 16, 1969. Since KFC Corporation went public and registered tremendous growth over the years, it has been acquired by a couple of other multinational corporations. The latest acquisition of KFCÂ ® was by PepsiCo, Inc. in October of 1986, from RJR Nabisco, Inc. for $840 million (Liddle 2010). In January 1997, PepsiCo, Inc. made KFCÂ ® and a couple of its other small quick service restaurants into an Independent entity known as Tricon Global Restaurants, Inc. And subsequently changed the corporations name to Yum! Brands, Inc. in May of 2002. Yum! Brands, Inc. also owns AW All-American food Restaurant, KFCÂ ® , Pizza Hut, Long John and Taco Bell restaurants making it the worlds principal restaurant corporation in terms of system units and spread, having over 32,500 units spread across over 100 countries. While its primary focus is fried chicken, KFCÂ ® also offers a line of roasted chicken products, side dishes and desserts (kfc 2010) This report will be looking at KFCÂ ® in Nigeria; with the aim of investigating and analyzing their main marketing activities and operations in general. KFCÂ ® looking to develop and extend the volume of their market started operation in Nigeria by opening the first Nigerian KFCÂ ® restaurant in December 2010. According to Keith Warren, Yum!s general manager for Africa, We always knew a 150 million people eating chicken on the bone as their primary protein, had to be a good thing for KFCÂ ®, but we didnt quite know how good a thing it was going to be. They have six stores in Nigeria now and they plan on building 20 more stores in 2011. They also forecast that by 2020 KFCÂ ® will have 300 restaurants doing business in Nigeria (kfc 2010). This report is particularly interesting because KFCÂ ® in Nigeria is a new venture for Yum! Brands, Inc. This means that KFCÂ ® is a well known global brand in a new market environment, therefore, the implementation of its market orientation is still taking shape. In other words, the way that KFCÂ ® has decided to do business in Nigeria is still taking shape. Their market orientation, marketing mix and strategies etc will depend on their perception of the new Nigerian market, so we will be looking at KFCs Marketing strategy. In general terms, especially multinational firms use a different strategy in Nigeria than they do in other markets. We are hoping that KFCÂ ® will follow the same trend. 2. KFCS ORIENTATION A business can be Product Orientated, Marketing Orientated or Sales Orientated; but businesses can develop new products based on either a marketing orientated approach or a product orientated approach (Tutor2u 2010). Organizations orientation refers to its familiarization with and approach to the market. A firm can develop new products either based on what it thinks is the best for the market in order to maximize sales or what the customers think. Sales orientated approach fits the profile of market orientation because it uses such skills as selling, pricing, promotion and distribution except it pays little attention to customer needs, priority being sales maximization (Jobber 2007). Market-orientated approach is popular among most successful businesses as opposed to product orientated approach where firms develop products based on their competencies and capabilities rather than the customers needs (Tutor2u 2010). However, (Tutor2u 2010) cited that some products are argued to create a need or want in the customer/consumer, especially products that have high technology content. E.g. Mobile phones have moved from being a business accessory to being a big consumer brand item, with many additional gadgets, such as pictures, video and Internet access. Innovations create the need rather than the customer being able to second-guess how new technology is going to develop. Most technology driven products that requires high level innovation fall within this range because the products create customer needs and market segmentation takes care of the rest. KFC as an organization is Marketing Orientated because it tends to tailor its products and services to the needs of customers in a particular market. 2.1 KFCS MARKETING ORIENTATION: According to Kaur and Gupta (2010:88) Market orientation is a business culture that ensures a set of behaviours needed for generating, disseminating and responding to both internal and external market information for creating superior customer value through superior organizational skills and competencies which ensures long term profitability by continuously identifying and managing limitation in the system that prevents market-orienting culture in an organization. This is a wholesome definition of what market orientation is all about, in that it takes into consideration the business environment, competences, constraints, activities, strategies, implementation and results/targets of marketing orientation, A market orientation needs to be balanced with creativity and a deep understanding of the firms unique capabilities, competencies and objectives (Houston 1986; Sharp 1991; Hamel and Prahalad 1994). Alternatively, the definition of market orientation acknowledges the understanding and acting upon the dynamics of the markets in which they operate and concentrating on critical relationships (Povey 2000). The market dynamics he is referring to may range from the needs of the customers, to what influences their buying decision. There are positive relationships between market orientation and business performance (Pelman and Wilson 1996; Ruekert (1992). As is the case with KFC, their technique of market specialization (i.e. simply put, giving the customers what they really need and importantly not giving them what they dont need) has made them effective in Nigeria. Market orientation is a popular approach especially for a product/service organization like KFC. The need to gain customer preference over major competitors makes them react to the needs and wants of the customer, in order words, they are customer/consumer focused. KFC in Nigeria takes feedback from customers seriously, and they use feedback from customers/consumers to alter or change their standard products according to the customer specifications. The major characteristics of KFC as a Marketing Orientated business is outlined in Table 1 below according to the compilation of Jobber (2007) Table 1. Business Function Activities Identifying Customer/Consumer needs and wants. Marketing Research Developing Products to meet customer/consumer Research and Development/Production needs and wants Deciding on the value of the product to customers Pricing (Sales and marketing department) Making the products available to customers at the Distribution right time and place Informing customers.consumers of he existence of Promotion the product and persuading them to buy it 2.1.1 CUSTOMER NEEDS: In KFC Nigeria, customer needs are primary. The business decisions that KFC make in Nigeria are mainly based on the needs or otherwise complaints or feedback from the end consumer. The advantage of this approach to KFC is that it gives them an edge (competitive advantage) over their competition in terms of meeting and exceeding customers needs. Because a satisfied customer is a happy customer, a happy customer is a loyal customer and a loyal customer is an additional word of mouth promotion for the company; thereby maintaining and increasing KFCs market share. This approach is also growing in popularity mainly because the average consumer has now become knowledgeable and can have very easy access to information, therefore, rather than just working on making their products and services more appealing to the target consumers, KFC is now paying more attention to the customers wants and needs. This approach enables KFC to not only attract customers, but also to satisfy and more important ly retain them. Groucutt (2005 6-10 and 60) cited that an organization can achieve this by first identifying and selecting their target customers and learn their needs and desires by building relationships that will enable them key in to the customers real needs and develop products or services that can be sold at a profit in conformity with customers desire. He further stated that there must be some form of dialogue between the firm and the customers, where customers state their personal needs and wants, and this may be direct or indirect. Through marketing research a customer may communicate directly with the firm, where the firm seeks feedback on particular market issues. He goes on to say that on the other hand, customers may communicate indirectly with the firm by switching brands, and this is to inform the firm that there is a problem with the product (could be price or quality or both) Groucutt (2005) Groucutt (2005 335) The real needs of customers depends on a hierarchy of motives/motivators ranging from Psychological, Safety, Love and belongingness and self-esteem to self-actualization. KFC uses this approach as well, however, with business profitability as the needed end result. This means that they keep the needs of the customers in focus, while they aim at maximize their profit in general. A good implementation of this approach by KFCÂ ® in Nigeria is evident in the way they tailored their menu for different parts of Nigeria. For instance, their menu in the Northern parts of Nigeria does not contain pork because customers in those parts are predominantly moslems who prohibit the eating of pork, and because the case of belongingness is a huge determinant on what people eat. In the southern parts of Nigeria where you have a high density of educated families who tend to be more safety and health conscious when it comes to what they eat, KFC drafted their menu according to diet specifications, making it appear heathy and diet packed. 2.1.2 MARKETING RESEARCH: Groucutt (2005) defines Marketing research as the process of designing, collecting, analyzing and reporting of information that may be used to solve a specific problem in a firms marketing. The marketing problem he refers to can range from the market for a new product, new market for product (as is the case of KFCÂ ® in Nigeria), to lack of patronage for an existing product. Groucutt (2005) cited that Organizations need to narrow down their targeted segment i.e. who they want to appeal to, before undertaking a proper marketing research. It is only when you know who to appeal to that you devise means to appeal to them. He further said that after understanding their targeted segment, firms must have a clear objective as to what the firm aims to achieve both marketing wise and corporate wise. This is because for KFC to have a competitive advantage, they must be able to successfully tailor customer satisfaction with their objectives and end target. KFC Nigeria use feedback from custome rs as a major marketing research tool. According to Groucutt (2005) When efficiently and effectively used, marketing research can benefit the organization in the short-run and long-run. It can give the organization a complete understanding of the market, which includes understanding their current customers, current competitors, potential customers and the impact of macro environmental forces. Organizations can be proactive or reactive to changing conditions only through understanding these diverse groups, according to Groucutt (2005). Market research is important for KFCÂ ® to understand the behavior of a typical Nigerian customer, by analyzing both current and potential purchasing habits, tastes and influences. Marketing research is both a communication tool and a means of communication for KFC, because they use it to get needed information about current market conditions; on the other hand, customers give them feedback on their products and services. Forsyth (2007) cites market research as the planned problem analysis, model building and fact finding to enable better decision making and control in the marketing of goods and services. This implies that marketing research in addition to being an information tool, also enables the organization to guild their internal activities effectively for better results in the market place. According Forsyth (2007) market research contributes to the management of the marketing mix as well as used to help decide on: the marketing strategy needed to better exploit new opportunities; which market discontinuity to tackle; and the key interest areas for future marketing strategy. In application to KFCs activities in Nigeria, the information they get from market research helps them to better adapt to the Nigerian business environment. For instance, the no camera policy in KFC stores is a way they decided to curtail the excesses of some tough local competitors, because there is no limit to the extent a competitor will go to beat business competition in Nigeria. 2.1.3 RESEARCH AND DEVELOPMENT/PRODUCTION: Effective and efficient use of marketing research creates more information for the organization to potentially undertake research and development of new products; this entails developing products based on customers wants and needs. Ideally, this is should be a continuos process. According to Groucutt (2005). The development of new products and services is usually the key to the beginning of new firms, or the continuation of an existing one. Organizations undertake constant research and development of new products in order to be innovative and stay competitive. Firms engage in New Product Development for various reasons like: To replace a product, to modify a product, to develop products in support of the firms long-term strategic objectives, the adaptation of an existing product, unexpected occurrence leading to unexpected innovation and product and in response to societal, including demographic factors. Societies change and so does their needs, according to Grouccut (2005). The average Nigerian customer is more aware and has easy access to information about different products; therefore his needs and preferences are no longer the same with the last 10 years. KFCÂ ® capitalized on this by rolling out products and services that appeal to Nigerian customers. The important thing is making the products available to the customer when, how and where they want it. For instance, KFCÂ ® incorporated a special type of local chicken seasoning called Suya into their menu in Nigeria because people tend to prefer their chicken made in this way with a lot local pepper spices, different from the rest of the world. KFC also made their chicken a lot spicier because approximately 85% of Nigerians love spicy food and eat spicy food three times in a day. 2.1.4 PRICING: Price is an inherent part of the product/service and must be used as an element of the marketing process (Forsyth 2007) This means that pricing needs to be set carefully because not only does it reflect quality, it ensures that the financial objectives of KFC are met and also creates good image and feeling of value for money by the consumers (Forsyth 2007). Pricing is particularly a sensitive and delicate issue in Nigeria because to most people the price is the first impression about any product. This means that just the mention of the price of a product determines if the average Nigerian customer actually buys a product or not without further inquiry about the quality of the product. Groucutt (2005) thinks that customers may be particularly sensitive to either the set price or increases, even if the increase are marginal. People usually associate this price sensitivity to economic class i.e. lower income groups, but anybody could be price sensitive depending on different factors lik e economic environment or volatility (high growth or low growth). However, price sensitivity in Nigeria can easily be linked to the higher population or high density of lower income people in the population. People work hard and earn relatively less, so it makes sense to want higher value for as low as possible price. Moreover, for most people in Nigeria eating out is a luxury and if that comes with a high price then it is obviously targeted at the higher income groups. This is also a sensitive part of KFCs marketing orientation and it is interesting what they came up with, bearing in mind that they had the objective to penetrate the market and also meet their financial objectives. According to Groucutt (2005) there are different types of pricing tactics that firms use and depending on the objectives/targets and external factors, firms could use some or all of these pricing tactics during the life of a product or service. KFC Nigeria uses Penetration Pricing (Predatory Pricing). Penetration pricing is all about finding a way to access a market by cutting through the existing pricing structures or strategies (Groucutt 2005). Grocutt (2007) also goes on to say that Penetration Pricing can be used to attain entry into an existing market by introducing and maintaining low prices set against the existing average price for that product or service. KFC Nigeria deliberately maintained low prices for most of their products, while at the same time matching the price of competition for some other products. The use of both penetration pricing and Price matching tactics by KFC in Nigeria is very effective, but the use of Penetration Pricing is particularly very important because it was what people mainly responded to and are still responding to. With these pricing tactics, KFC was not just looking at penetrating the market and making sales, but to also create a long lasting impression and customer loyalty in the l ong-run. KFC achieved relatively easy entry in Nigeria mainly because of their pricing tactics because the average Nigerian consumer is very price sensitive and care about quality a lot more than status. 2.1.4 DISTRIBUTION (Brassington Pettitt 2003) Distribution ensures availability and service The availability they are referring to incorporates timeliness as an important factor. It is good enough that customers chose you and not your competition, but it is very important to provide the needed product or service when it is needed on time. Forsyth (2007) cites that distribution is the process that enables products and services to be delivered to customers/consumers in the market. Distribution process typically involves intermediaries but for a fast food franchise like KFC intermediaries are highly unlikely, but for KFC accessibility is vital. Making sure their stores are located strategically to allow easy access by customers when they need to. Therefore, to ensure that customer get timely access to their products whenever they wanted, KFC strategically located their stores in specific parts of Nigeria, depending on the city or area or state. They located stores primarily in areas where customers/consu mers live (suburban and urban locations), close to schools, companies and markets. KFC opened 6 stores in Nigeria in December 2010 in the most populated cities in the country including Lagos city, which is the highest populated city in Nigeria and the 4th highest populated city in the world. KFC also plan to open 20 more stores located strategically in 2011. This also says a lot about KFCs strategy in Nigeria. Currently, KFC does not provide home delivery service which is more convenient for most customers, but they are not the only one in the market who doesnt provide this service. Some of KFCs top local competitors do not provide home delivery service as well because of lack of infrastructure that enables home delivery like good roads etc. 2.1.5 PROMOTION A firm must Promote itself, in other words, it must communicate, clearly and persuasively to let people know what is available and encourage them to buy (Forsyth 2007). There are various promotion tactics like advertising, direct mail, sales promotion e.t.c. Firms decide whether to use some or all of them depending their target audience, the advantages and disadvantages of the promotion tactics, available budget, and level of effectiveness of the promotion tactic (Forsyth 2007). KFC uses advertising effectively in Nigeria as their main promotion tactics. The most effective form of advertising by KFC in Nigeria are electronic and billboard advert by Movie stars and musicians for KFC. KFC takes advantage of the fact that the average Nigerian emulates these stars and follows what they do to some extent. Another promotional tactics that KFC uses in Nigeria and is probably the best at it is Selling. This involves a one-on-one communication with the customer and sometimes forms a final and important, link in the chain of different methods that link a firm to its market, according to Forsyth (2007). KFC is very good at this because they already have standard staff training specifications for all their staff and employees. This is one of KFCs global brand qualities that it brought to the Nigerian market. KFCs competition in Nigeria cannot match this quality at the moment, because they rarely train their staff and even when they do they are not as meticulous as KFC in training their staff and making sure they perfect customer relations. For instance, It is not strange to walk into a fast food store in Nigeria and see a receptionist arguing with a customer, but just few seconds with KFC staff, you will immediately notice that they are different in the way they interact with the customers. They sort of draw you in and make you feel special and appreciated, and for a typical Nigerian customer that respect and appreciation is almost everything. 3. KFCS FOUR Ps OF MARKETING MIX Jobber (2007) suggests that an effective marketing mix matches customer needs, creates competitive advantage, matches corporate resources, and is well balanced. According to Brassington and Pettitt (2003 1105) Marketing Mix is the blend of the 4Ps that creates an homogenous and stable offering to potential customers to satisfies their needs and wants. This means that there must be consistent synergy or balance between these four basic tools of marketing to meet potential customers need and wants. For instance, a good product with bad communication will not work, and so is a bad product with good advertising. This is simply because the elements of the Marketing mix rely on each other and if they lack consistency with each other in what they are saying about the product, then the customers will reject it all because they not stupid. Brassington and Pettitt (2003 25) The 4Ps is a widely recognized concept in marketing and it provides a central organized structure or foundation for marketing activity,which manager can relate to and easily understand, The 4Ps include Product, Price, Place and Promotion. PUT DIAGRAM HERE 3.1 KFCS PRODUCT The product is at the core of marketing exchange. If the product does not deliver the benefits the consumer wanted or if it does not fulfill the expectations created by the other elements of marketing mix, then the whole exercise will be useless. (Brassington and Pettitt 2003 267). A product is a physical good, service, idea, person or place that can offer tangible and intangible qualities that individuals or firms consider necessary, worthwhile or satisfying and are willing to pay for it or exchange any other valuables for it (Brassington and Pettitt 2003 268). This means that for a customer/consumer, the benefit of a product is everything because they buy these products to meet needs, so when a customer/consumer exchanges money, patronage or any other unit of value for a product what he/she is doing is simply paying to get the benefits of that particular product to meet his/her needs. It also means that a product could be anything or place that offers needed benefits and customers/ consumers regard as beneficial. A product (tangible or intangible) is like a personality, and just like a personality there are some characteristics that makes it essentially appealing to the buyer like branding, packaging and labeling, design, style and quality e.t.c. The product and price are the two main parts of the marketing exchange that interests marketers Brassington and Pettitt (2003 268). Alternatively, Groucutt (2005 158) considers products as a collection of features and benefits that provide customer satisfaction. All these different perspectives have two things in common, which is that a product must be beneficial and must provide customer satisfaction. KFC promotes their wide range and varieties of fried, smoked and roasted Suya chickens in Nigeria as nutritious, convenient and even healthy in some parts according to their adverts. According to Doyle (2002) Product decisions comprises of Product variety,product performance, product features, product design, product presentation, product packaging, si zes and brand name. KFCs specialty is fried chicken served in various forms. KFCs primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine (Scribd 2011). KFC in Nigeria offers non-durable products and Service products as well. They offer wide range of fried, smoked and roasted chicken in Nigeria, as well as side dishes with fish, port and beef, desserts and ice creams. These are all tangible but non-durable products because the can only be consumed once. KFCs service products in Nigeria represent intangible products such as activities, benefits or satisfaction that customers/consumers derive from their relationship with KFC. KFC menu in Nigeria contains three different segments namely: Family Meals, Individual Meals and Sandwiches. Family Meals comprises of Family Meal, Party Meal and Economy Meal. Ind ividual Meals comprises of Snack Box, Strips Light Meal and Dinner Box. Sandwiches comprises of Suya rap, Suya Burger, Fish rap, beef rap, Chicken fillet supreme, Pork Supreme. They also give customers the chance to make up their own variety box comprising of some or all available products. All the fried Chicken Meals are prepared in the traditional KFC style of frying in oil with the colonels range of spices. All the Meals also have Suya variety, this means that customers/consumers can either chose between the locally prepared Suya or the traditional KFC fried Chicken. KFC also have the same strategy for the beef, fish and pork meals. For the sake of simplicity, this report shall be discussing Fried Chicken. 3.1.1 MARKET SEGMENTATION KFC in Nigeria segments the market demographically by dividing it into groups based on age, gender, family size, income, occupation, religion and ethnicity. KFC segments the market demographically in this way: Age: Between 6 65 Gender: Males and Females Family Size: 2 4, 4 6, 6+ Income: 500Naira and above Family life style: ALL KFCs typical customers/consumers in Nigeria are adults between 18 to 58 who live fast paced lives, and therefore considers convenience when deciding what to eat or drink. This convenience is the totality of what KFC offer in Nigeria. 3.1.1.1 PSYCHOGRAPHIC SEGMENTATION Entails dividing a market into different groups based on social class, lifestyle, religion or personality characteristics (Scribd 2011). KFC in Nigeria divides the market based on psychographic variables like: Upper and Middle class, Life style (not specific) and Personality (ambitious and authoritarian), role expectation of the sexes, reference groups, customs and traditions KFC is concerned about the potential effects of these variables on the sales of its products. This is precedes target market. Psychographic segmentation enable KFC tailor their products or menu content to the specific needs of the target customers in different parts of Nigeria. 3.1.1.2 TARGET MARKET This is the process of evaluating each market segments attractiveness and selecting two or more market segments (Scribd 2011) The two main factors usually considered when selecting a target market segment are the attractiveness of the segment and the fit between the segment and the firms objectives, resources and capabilities. KFC in Nigeria targets upper, middle and a group known as Upper-lower class in Nigeria. KFCs main target are the upper and middle class, but due to the pricing system they initiated, they widened the net to take in this special group known as the upper-lower class, who can afford to take advantage of the KFCs penetration pricing system. KFCs target in Nigeria depends on -Size and growth rate of the segment -Competition in the segment -Brand loyalty of existing customers in the segment -Attainable market share given promotional budget and competitors expenditures -Required market share to break even -Sales potential for the firm in the segment -Resources and structural attractiveness of market segment -Expected profit margins in the segment The market research and analysis discussed before is instrumental in obtaining the above information. (Scribd 2010) 3.1.1.3 MARKET PRESENCE According to Brassington and Pettitt (2006 862) It is a reasonable objective, especially for a small company or a new entrant into an industry/market, to create awareness, both of the firm and of the products offered. According to Jobber (2007) in the communication effects pyramid, 90% Awareness leads to 70% Knowlegde/compreehension, to 40% Liking to 25% Preference, to 20% Trial and 5% Use. This means that to generate more than 5% actual usage which is tantamount to sales of a product, a firm must be more than 90% effective at creating awareness. Even well know brands could have some blind spot relative to a particular market or a new market environment. KFC created awareness in Nigeria through pre-campaigns and promotions, while already gathering potential customers feedback on what they would like to see in KFC eventually. KFC utilized this and tailored their product to popular costumer specifications and needs and this allowed them a relatively easy entry and penetration into the market. The position of KFC products in the minds of target consumers/customers is also important. KFC uses all these attributes to position its products to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers/customers. KFC in Nigeria takes feedback from customers and then improve their products. KFC pays more

Electron Microscope Essay -- science

Electron Microscope The electron microscope has become one of the most widely utilized instruments for materials characterization. An electron microscope is a scientific instrument that allows us to â€Å"see† objects so small that they cannot be seen in any other way. (CITE) Electron microscopes have allowed scientists to see individual molecules and atoms for the first time. Most microscopes, including those in schools and laboratories today, are optical microscopes. They use glass lenses to enlarge, or magnify, an image. An optical microscope cannot produce an image of an object smaller than the length of the light wave in use. To see anything smaller than 2,000 angstroms (about 1/250,000 of an inch) a wave of shorter length would have to be used. In 1923, a French physicist Louis de Broglie suggested that electrons, like light, travel in a wave. In addition, the wavelength of electrons is much shorter than the wavelength of light. An electron is an elementary particle carrying a unit of charge of negative electricity. (CITE) J. J. Thompson discovered the electron in 1897 while showing what cathode rays were composed of. (CITE) The first time that the electron was used for a unit of negative electricity was in the late 19th century by the English physicist G. J. Stoney. The electron is the lightest particle having a non-zero rest mass. Electrons also have a wavelike property, which made them prime candidates for microscopes and other devices. Ernst Ruska (190...

Midsummer Nights Dream Act5 Scene1

Midsummer Night’s Dream: To what extent does ACT5 Scene1 present a harmonious â€Å"New World†? Act 5 Scene 1 is considered to be a harmonious â€Å"New World†, not forgetting that we have just left the â€Å"Green world† with all the mischief and fairies all around. This would make us question is the green world really gone? And is the new world really all that â€Å"Harmonious†? Act 5 Scene1 is the resolution of the entire play. At the start of It is obvious that the harmonious â€Å"New world† is present, with all the arguments and lovers falling out with one another and falling in love with someone else, all that has been left behind.Usually, characters who return from the Green world back into the new world discover that all their problems have been resolved and any past mistakes they have made, they will learn from. Lysander and Hermia and Demetrius and Helena all marry, this would be interesting because in a â€Å"New World† mul tiple marriages suggest that there is social harmony. On the other hand none of these marriages are shown on stage in front of the audience and just reading the play we only hear about the marriage taking place and are taken straight to the celebrations of the evening.This would allow us to think that if all the marriages taking place are legitimate and doesn’t really portray a harmonious feel,its just leaves us confused on the reason â€Å"why†. All shown above supports Frays theory on the â€Å"New World†, but how true is this love between the Athenians in the â€Å"New World†? Demetrius is still under the Love Juices influence that was placed on his eyes during Act3 Scene1, and is under the impression that he is in love with Helena, so much so, that he has married her. Now we are left with the nagging thought of: if the â€Å"green world† i. the fairies didn’t interfere with Demetrius’ inner feelings and mind, would he still be â⠂¬Å"in love† with Hermia? And would Act5 Scene1 be really that â€Å"Harmonious† taking into consideration that it was the help of the â€Å"Green World† that allowed this â€Å"new world† to happen but its interference is still present. So how far has the problems from the â€Å"Green World† been resolved? Because surely if everything had been resolved Demetrius would’ve naturally fallen in love with her without the interference of Puck and Oberon.At the start of Act5 Scene1 Hippolyta notes to Theseus that the young Athenian lovers story is strange but Theseus seems to dismiss this idea with â€Å"More Strange Than True†. Theseus makes the connection between the wild imaginations of the lovers, lunatics and poets, all of which fit in nicely with the idea of fantasies. With the lunatics imagination in play turning heaven into hell, thinking they can see devils everywhere. Lovers’ being just as crazy seem to think that shaping He lena’s face in the â€Å"brow of Egypt† makes her beautiful. The poet on the other hand creates entire worlds from â€Å"airy nothing† of imagination.This could be considered god like, meaning we have no real control over what happens. The formality of Theseus’ words changes. From being a man with the voice of reason, logic and law throughout the play. He uses words/phrases such as â€Å"lunatic lovers and the poet† and â€Å"imagination† all this short phrases and words you’d expect to find in the â€Å"green world† which plays around with the idea of lunatic behaviour and a great deal of imagination. Along with the change of formality in the way he speaks, he also begins to talk about animals and how the human eye can be misleading, â€Å"how easy a bush supposed a bear†.Theses opinion of the lovers, makes us really think are things in the â€Å"new world† always as they seem? And is the love they feel for their dear ones really true or in fact just an illusion which has been made that â€Å"form things unknown†. Is this really how a â€Å"new world† is supposed to be? With the easy misleading of the human eye, which could taint the ideas of true love and marriage. The mechanics play brings dancing and festive behaviour towards the end of the scene; this would support the ideas of a â€Å"New world†. The mechanics produce a â€Å"play within a play† this would highlight the illusion and reality shown throughout out the play.The character Bottom who plays Pyramus talks in rhythm and rhyme. Between lines 260-275 in the play this flowing and overwhelming of the rhythm and rhyme, would be supported in act4 scene 1 where bottom refers to himself in large amounts as â€Å"me thinks† this would demonstrate repetition and rhyme and lack of organisation within the mechanicals play. This would contradict the ideas of the â€Å"New World†, as the â€Å"new w orld† is supposed to be considered where all things are to be organised and shouldn’t consist of repetition of things because those would’ve been left behind in the green world.Bottom playing Pyramus is a lover who kills himself at the end of the play, this play is performed in the â€Å"new world†. Now we know that the play ends with the lovers getting married, but in this celebration death is being presented alongside it with the mechanics play. Would this play fit into the â€Å"new world† idea? Or could it be considered a sort of sign or representation that the new world isn’t always going to be filled with harmonious happiness and in fact that there will always be a harsh reality out there? Act5 Scene1 begins with the high social class of the Athenians and then it ends with the Fairies: Puck, Oberon and Titania.It is evident that the â€Å"New world† is in place because the problems that were once occurring between Titania and Obe ron have now been resolved and they have now learnt from their mistakes. At the end of this act Oberon blesses the Athenians and his blessing suggests that new ideas and solutions are going to take place. The importance of children is also important because it signifies a â€Å"new world†. However there is a darker side to Oberon’s blessings. In a part of Oberon’s blessing it says â€Å"Never mole, hare-lip, nor mark prodigious, such as are, despised in nativity†.The fact that this play is supposed to end with a â€Å"happy† and â€Å"harmonious† marriage is contradicted by the short sentence in Oberon’s blessing. It shows that there is that darker side of marriage which involves children and how they should be perfect and that they should be cast aside if they have any de-formation. It could possibly be Shake spears way of telling the audience that there is no such thing as a harmonious new world and that there will always be that da rk side that cannot be controlled. Marriage is supposed to be a binding before god, would the gods approve of this blessing?

Websites and the Internet essays

Websites and the Internet essays Throughout time man has constantly been trying to process and send information. Before the Internet we used mail and telephone. In order to get information about any topic people would have to travel to a library and research a lot to find things for a paper. With the Internet becoming constantly bigger the world is at your finger tips. Through Websites people find information that would take hours at a library now takes seconds. The point of a Web site is to get information to people. Web sites also provide entertainment and just plain fun. Web sites are fun to look at and make. But their history goes farther back then most people realize. Before starting to design a Web page you must know the history of Web sites, you must realize how they operate, and you must understand why you are making the site. You must know who youre making it for and what is going to go on the site. The modern day Internet evolved from a study from the U.S. Department of Defense. In 1969 the Department created a network of computers so if one failed, the information could be re-routed in case of an emergency. By 1972 this networking of computers was revealed to the public and had about fifty universities linked. At this point it was called the Advanced Research Projects Agency network. And a year later the first international computer link was made to England and Norway. In the early 90s the project was renamed the World Wide Web, then turned into a private sector. The Internet was in control of the people. In 1993 the Internet took a big boost in popularity. In 2000 it was estimated that over 100 million adults in the USA used the Internet. But even with all of this information, how does a Web site work? A Web site is a document just like a word document except a Web site has much more than a simple word document. The computer reads the Web site from a server in a computer language called HTML (Hypertext Mark U ...

Free Essays on The Affects Of Music On Children

Music is no longer simply a way to relax and express your self anymore. Rather, it is a way to expand the brain’s faculties. From the beginning of life as a fetus until death music affects everyone’s lives. Indeed, it has been shown, that music has a profound effect on a child’s physical, intellectual and social development. To a great extent, through the early stages of childhood one can truly understand how worthwhile music is in a growing child’s life. The interest on how music affects young children began toward the latter part of the 19th century. Studies were taken up to determine an infant’s musical abilities. It appears that until the middle of the twentieth century, scientists failed to appreciate the capabilities of infants. They presumed that because infants lack speech and spend so much time eating and sleeping that not much cognition was going on inside an infant’s head. That view was largely displaced with the fact that infants have considerable musical abilities. For example, infants can perceive and distinctly remember not only the contour, but also the pattern of rising and falling pitches in a piece of music. They can also recognize a melody as the same when it is played at a very different tempo. Infant perception and cognition have been found to be similar to the ways in which adult listeners process music. Through the scientific discovery of musical abilities in infants there is never the less, a question that arises. To address this issue, at what age, do these types of abilities first appear? To answer this question, scientists must focus on the issue of whether or not infants remember their birth or even the experiences that go along with it. To do this they primarily rely on anecdotes, which claim that people have detailed memories of birth or even in utero experiences. Chiefly, the reliability of these stories have been claimed on the basis either of hypothetical reasoning or that... Free Essays on The Affects Of Music On Children Free Essays on The Affects Of Music On Children Music is no longer simply a way to relax and express your self anymore. Rather, it is a way to expand the brain’s faculties. From the beginning of life as a fetus until death music affects everyone’s lives. Indeed, it has been shown, that music has a profound effect on a child’s physical, intellectual and social development. To a great extent, through the early stages of childhood one can truly understand how worthwhile music is in a growing child’s life. The interest on how music affects young children began toward the latter part of the 19th century. Studies were taken up to determine an infant’s musical abilities. It appears that until the middle of the twentieth century, scientists failed to appreciate the capabilities of infants. They presumed that because infants lack speech and spend so much time eating and sleeping that not much cognition was going on inside an infant’s head. That view was largely displaced with the fact that infants have considerable musical abilities. For example, infants can perceive and distinctly remember not only the contour, but also the pattern of rising and falling pitches in a piece of music. They can also recognize a melody as the same when it is played at a very different tempo. Infant perception and cognition have been found to be similar to the ways in which adult listeners process music. Through the scientific discovery of musical abilities in infants there is never the less, a question that arises. To address this issue, at what age, do these types of abilities first appear? To answer this question, scientists must focus on the issue of whether or not infants remember their birth or even the experiences that go along with it. To do this they primarily rely on anecdotes, which claim that people have detailed memories of birth or even in utero experiences. Chiefly, the reliability of these stories have been claimed on the basis either of hypothetical reasoning or that...

Autobiography- personal narrative Essay Example | Topics and Well Written Essays - 500 words

Autobiography- personal narrative - Essay Example Getting into ESL class in middle school was quite fruitful for me as I started speaking in English with the help of this class. I think it was during the high school years that I did get to have actual conversation with people with this new language. The high school I went to was Clark Magnet High School in La Crescenta. The school paid great emphasis on computer science and technology. The first turning point of my life I experienced was due to the Animation class offered in the school’s curriculum. I chose to go to CSUN as soon as I graduated high school since it was close by my house and also had Animation courses to offer which I was most interested in. For tuition, I decided to work on a part time job. My friend assisted me in finding a job at the same place where he was working. I was hired as replacement to my friend as my friend had to discontinue working there due to his class schedule. The job was to teach students in after school program. Spending time studying for animation and hanging around in Game Club and Animation Club at school with friends who shared mutual interests along with teaching students on the other hand as a part time job were the most precious experience I had in my life. It was my father who advised me to take double major in Art education while I was majoring in Arts. This was because he observed the enjoyment I experienced while working with children. I was of the idea that it would be better to concentrate on one subject rather than chasing two hares. The next turning point I experienced happened almost unexpectedly. During the internship at Universal Studio and Cartoon Network in my senior years I was offered a job opportunity as a production assistant. That was the most brilliant opportunity I could have ever had at that time. I declined the offer and I could not understand at that time why I declined the offer. I was still unsure regarding which majors I should pursue

Laeken Declaration Paper Essay Example | Topics and Well Written Essays - 2500 words

Laeken Declaration Paper - Essay Example The crafting of the constitution reinforces the powers and duties of the European Court of Justice’s embrace of each member state’s unique constitutional provisions. The first step includes the establishment of the Convention of the Future, a constitutional convention. The Federalist Papers no. 49 (Madison) states â€Å"The people are the only legitimate fountain of power, and it is from them that the constitutional charter, under which several branches of government hold their power, is derived† (Eriksen 2004). Lee McGowan mentioned â€Å"The Laekan Declaration on the Future of the European Union was adopted by the European Council at its summit in Laeken, Belgium on 15 December 2001. The Declaration followed a similar Declaration on the Future of the Union adopted a year earlier at the same time as the Treaty of Nice and was significant for the issues it raised for consideration by the Convention on the Future of Europe which was launched in late February 2002 . ... Second, the Laeken Declaration focused on resolving the European Union’s democratic deficit. The aim of the Laeken Declaration is to establish a European Union political entity grounded on firm democracy, crystal clear transparency and efficiency. Third, the Laeken Declaration centered on simplifying the European Union’s political environment. The same Declaration emphasized the integration of the treaties into a European Union constitution. Likewise, the Declaration delves on defining the European Union’s role in enhancing the global environment. Lastly, the Declaration centers on bringing the European Union citizens within one synergy-filled single European Union community1. The Treaty of Lisbon enhanced the concepts of the prior Laeken Declaration. The Laeken Declaration hinted on the importance of constitutional reform policies. The Lisbon treaty included a new reform vehicle that gave a semblance of constitutional intentions, the Convention on the Future of Europe. The word selections were toned to impress a constitutional purpose. Taking into consideration the mandate as well as the character envisioned by the democratic constitutional perspective, the Belgian presidents’ advocacy for the Treaty of Lisbon was the handiwork of the European Council. European integration can both be an opportunity and a threat. There is no convincing evidence that some of the national governments of the Europe Union will stand to loss if they implement a European Union constitution. To resolve the issue, some European governments have adapted their structures and procedures to keep abreast with the increasing scope of European Union integration. The Treaty of Lisbon, inspired by the Laeken Declaration, states that the national